Strategic Plan

The Vision Mission and Core Values

The City of Midland aims to become the premier and safest city in West Texas. Our vision focuses on delivering top-tier municipal services through excellence and fostering a culture of innovation.

Our mission is to provide exceptional services that improve the quality of life for every Midland citizen. We are committed to the public good, seeking partnerships, striving for continuous improvement, embracing creativity and modern solutions, and operating with transparency and accountability.

Embedded in our commitment are core values of excellence, innovation, integrity, and inclusivity. We ensure that all voices are not only heard but also valued. In all our endeavors, we prioritize the well-being and prosperity of the community, making Midland a beacon of progress, unity, and inclusiveness in West Texas.

Read More:

• City of Midland Key Permformance Indicators FY2025
• City of Midland Key Permformance Indicators FY2024
• City of Midland Annual Report FY 2025 ↗ 
• City of Midland Annual Report FY 2024 ↗ 
• City of Midland Vision Map

City Council Key Focus Areas

The City Council places significant emphasis on key focus areas that collectively contribute to our city's growth and prosperity. Through a holistic approach to these focus areas, our City Council strives to build a thriving, resilient, and inclusive community for all: 

• Communication serves as a cornerstone, fostering transparent and effective interactions between the government and our residents.
• Customer service is prioritized to ensure that the needs and concerns of our citizens are met with responsiveness and efficiency.
• Economic development plays a pivotal role, driving initiatives to spur growth, attract investments, and create opportunities for our residents.
• Fiscal responsibility and accountability guide our financial decisions, ensuring prudent stewardship of public resources.
• A high-performing city team is cultivated, promoting collaboration, innovation, and excellence in delivering essential services. 
• Legislation is approached with a forward-looking perspective to enact policies that align with our community's vision.
• Quality of place is nurtured, creating an environment that enhances the well-being and satisfaction of our residents.
• Technology improvements are actively pursued, leveraging innovation to modernize services and elevate our city's overall efficiency and effectiveness.